I ordered from proflowers yesterday and the $15 dollar off coupon came up. If you READ directly above where you enter your info, it says in CAPS:

"JUST ENTER YOUR E-MAIL ADDRESS AND ZIP CODE AS YOUR ELECTRONIC SIGNATURE AND CLICK YES BELOW TO ACTIVATE YOUR EASYSAVER REWARDSSM MEMBERSHIP AS DESCRIBED IN OFFER DETAILS"

That should be your first clue. Then ask yourself "what am I signing up for to get this coupon?" It says in fine print on the side of the page that you will be charged 1.95 for the first month and if you don't cancel before the end of the month, you will be charged 14.95/mo. thereafter.

I actually did sign up for this service to get $15 off and will cancel before the next charge is made while keeping my coupon. It will be nice cause my Mom's Birthday is in a few weeks.

You should always keep in mind that when you a getting a great deal online, there is always a catch and you should actively be searching for the catch before you do anything.

To those who are upset, I guess you learned this lesson the hard way.