Fraud and Scam News

If you have ever used or tried offers by internet marketers like Jeff Paul, Carlton Sheets or Brad Richdale, you would know the feeling I want to talk about. It is just like being short-changed or betrayed or getting something less than expected. There is a feeling of betrayal in people who have tried out their offers. A feeling that they were not given anything substantial. That they just fell for some marketing gimmick.

If you are inclined to look at things sympathetically, then you can say basically there were only two things wrong with their offers: a weak offer (product or service) and a dumb marketing strategy.

First, a word about their Marketing Strategy

After buying into the offer, you have a feeling that you have made a hasty decision on it. That is the point. These offers are successful because they don’t give time for people to think. They use ploys to trigger an instant response from you.

A shrill hype surrounds the product in their promotions. It is littered or filled with clichés that have been beaten to death. They do everything short of stuffing it down your throat. If our technology was advanced enough, they would have come right out of their infomercials and held your throat until you promise to give their product a try.

The thing these advertisements call testimonials look suspicious at first glance. The characters seem like folks who were hauled off the road. They look like someone looking to earn tea-money. Fact is, there is an industry out there who can give out-of-the-box hype packages like these, to anyone who wants to drum up credibility.

Their selling strategy is patent. After they entice you to put in the initial money, you are constantly asked to pump in more. You always play along being afraid of losing what you had already invested. This is also the reason why they reveal little about the offer until the last stages. The ploy is something that advance fee scam con artists always use.

They also try to give the impression that you have to do absolutely nothing on your part to make the money. But today, it backfires. People seem to have become immune to such tactics after being exposed to them for generations. They have realized that there simply is no effortless way to make big money and all schemes that claim to the contrary are scams.

Then, the thing they call Offer

Once you get to know the offer in its entirety, it becomes apparent that it had nothing new to give. Probably with a wee-bit more personal effort and far less money, the same information could have been obtained at a small library or any old-books store. It simply didn’t measure up to the money that you paid upfront.

Also, they give next to nothing as far as after-sales service go. If your expectations of such service are anything more than hiring somebody to pick the receiver, then such offers invariably fall short of them.

One thing these offers overlook is that when they use such tactics to self-promote, their credibility actually goes for a home run. Such plans are not built for the long haul. As many of them find out, it only hurts them in the end.

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